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Japan women tie ribbons under their boobs copying anime character Hestia

There's a new fashion trend sweeping Japan and it involves a ribbon, boobs - and not a lot else.

Inspired by the Anime character, Hestia from Is It Wrong To Pick Up Girls In A Dungeon, girls around Japan have been tying purple ribbons just below their cleavage to see if it really works as an enhancer.

The ribbon is tied, so that when the arms are lifted, so are the boobs.

Ingenius, right? Well, maybe not quite. 

Headshot of Jess Edwards

Jess Edwards is the Editor of Cosmopolitan.com/UK, overseeing all things digital.

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Billy Koelling