36 Asian-Owned Clothing Brands to Shop in 2024
Love, Bonito
With over 20 years in the industry, Singapore-born Love, Bonito creates wardrobe classics for the long haul. Whether it's workwear or something sparkly, there's a style in mind for every kind of shopper.
Find Me Now
Find Me Now was created by a mother-daughter duo, Su & Stephanie. Focusing on playful yet sustainable clothing, they have everything from pastel dresses to graphic tees. With summer just around the corner, you'll definitely want to stock your closet with a few of their pieces.
Maile
Founded just last month, Maile is a shoe and accessory brand featuring fun silhouettes, bright colors, and embellishments like pearls and feathers.
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BonBonWhims
Clare Ngai founded her accessory brand, BonBonWhims, in the summer of 2020. Two words to describe it: "fun" and "Y2K." You can count on BonBonWhims for the most vibrant selection of jewels and accessories that'll make any outfit pop.
Recreational Habits
Join cofounders Jackie Skye Muller (a Barneys and Kith alum) and Marlon Muller on the court: The couple created Recreational Habits to "bring the exclusive world of the preppy elite and their hobbies to the historically excluded." Shop their tenniscore lewks like refreshing crewnecks, varsity shorts, playful skirts, and more.
CJW
Christina J. Wang's designs are quirky conversation starters. She has the coolest PJs and scarves splashed with her unique, ultra-detailed illustrations of her fave cities, foods, and more. Plus, you'll find super fun stickers on her site—who doesn't like stickers?!
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Dauphinette
Dreamy, whimsical, playful! Dauphinette designer Olivia Cheng turns out such happy, imaginative designs. You'll find lots of feathers, fresh flowers, unique elements (think Squabble pieces), pretty prints, and pastels. Somehow, it all works!
YanYan Knits
Your wardrobe will be so colorful and cozy thanks to this brand founded by former Rag & Bone knitwear director Phyllis Chan and Hong Kong designer Suzzie Chung. The name "YanYan" means "everyone" in Cantonese, FYI.
Delaroq
Upgrade your accessory game with this bag brand by designer Jennifer Lyu. It features croc-embossed designs, structured tote bags, and chic crossbody styles; plus, it offers some super cute knit beanies, too.
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Sandy Liang
Liang's signature fleece outerwear is a covetable fall and winter staple, and she's also done cool collabs with Vans and Spongebob Squarepants. The New York-native is definitely a designer that you'll be seeing more of.
Notte Jewelry
Chinese-American designer Jessica Tse started this jewelry brand in 2018, and it has a childlike aesthetic with sophisticated flair thanks to the fun shapes and pearl accents.
Adeam
Japanese designer Hanako Maeda founded Adeam (her last name backwards!), and the line is inspired by both New York City and Tokyo since she constantly traveled back and forth between the two cities growing up. She recently collaborated with tennis star Naomi Osaka on a new collection.
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Altuzarra
Both Chinese and French, Joseph Altuzarra studied ballet for years before he got into the fashion industry. He founded his namesake label in 2008 and his pieces have a modern aesthetic that are chic and timeless.
Prabal Gurung
Born in Singapore and raised in Nepal, Prabal Gurung has so many romantic, dreamy pieces like this Cinderella-esque strapless dress. He founded the brand in 2009 and has dressed countless A-listers since, including Michelle Obama and Kate Middleton.
3.1 Phillip Lim
Created by founders Phillip Lim and Wen Zhou, the brand debuted in 2005 at New York Fashion Week and has since expanded into other categories like bags, shoes, and menswear.
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Derek Lam
The Chinese-American designer was born in San Francisco and launched his namesake label in 2003. His alternate contemporary line Derek Lam 10 Crosby was launched in 2011 and was made to wear for any occasion, be it dressy or informal.
Peter Do
A Brooklyn-based Vietnamese designer, Peter Do worked at Céline and Derek Lam before launching his own label in 2018. His tailored suits look so sleek and many of his pieces also feature unexpected cutouts and cool tie details.
Kara
Hong Kong native Sarah Law founded Kara in 2013 and odds are you've seen the accessory brand all over your IG feed. Recently, the label launched its "bike chain wallet" that's become one of its most popular items to date.
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Jason Wu
The Taiwanese-Canadian designer was responsible for Michelle Obama's white one-shoulder inaugural ball gown in 2009, and is known for his romantic, colorful pieces that often include tulle, ruffles, sequins, and feathers.
JW Pei
Created by husband and wife duo Yang Pei and Stephanie Li, the bag brand is made with vegan leather and recycled plastic. Its trendy designs are also affordable and accessible—i.e., they look way more expensive than they actually are, which is great news for your wallet.
I'm Cosmopolitan's Associate Fashion Editor and write about any and all trends, major celeb fashion moments, and why wide-leg jeans are basically the best. I originally moved to New York City to audition for RENT, only to find out that the play closed 10 years ago.
Tarah-Lynn Saint-Elien is the fashion editor at Cosmopolitan, writing weighty and witty stories that run the gamut of gushing over Zendaya to convincing you of everything you need in your closet! She began her journey in the industry with a fashion and faith blog and an internship at Elle.com almost 10 years ago. Since then, she's also served as the style editor at The Haitian Times. The Haitian-American pageant queen is a Syracuse Masters graduate and the author of two books, including: Claim Your Crown. Follow her on Instagram and Twitter: @iamtarahlynn.
Danielle is the Fashion Editor at Cosmopolitan, where she covers the American and British ready-to-wear markets and handles fashion for all cover and fashion stories in book and online. When she’s not working on print, she covers all the latest fashion trends and news for digital. Danielle started as a Fashion Intern for Cosmopolitan in 2016 and has been with the magazine ever since. Follow her journey in the fashion industry on Instagram.
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