30 best swimwear brands to shop this bikini season summer 2024
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Reformation
Reformation's swimwear line immediate rivals the brand's cult dresses for number one spot in our shopping baskets. While some pieces are made from ECONYL leftovers, others trial the brand's new, non-synthetic fabric, EVO by Fulgar – a renewable, super soft, biobased fibre that contains no plastic and comes from the castor plant. We'll take one of everything, please!
Reformation Joy One Piece Swimsuit
Credit: ReformationReformation Azure Bikini Bottom
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Frankies Bikinis
Mother-daughter duo Mimi and Francesca Aiello started out designing bikinis from their Malibu home in 2012. Their Y2K-inspired silhouettes and bold use of colour and pattern made the brand an immediate success, going on to collaborate with the likes of Pamela Anderson, Sydney Sweeney and Gigi Hadid. They've recently expanded into ready-to-wear clothing and accessories too, but swimwear remains their number one.
Frankies Bikinis Dean Underwire Shine Bikini Top
Credit: Frankies BikinisFrankies Bikinis Penelope Tankini Bikini Top
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Calzedonia
Calzedonia is obvs our go-to for tights, but did you know their swimwear collection is pretty dreamy, too? Full of flattering cuts and fun patterns, prices start at £15 for bikini bottoms and £20 for bikini tops making it super affordable. That's what we call a win-win-win!
Calzedonia Balconette Bikini Top Shiny Satin
Credit: CalzedoniaLightly Padded Balconette Bikini Top Multicolor Chevron
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Dora Larsen
The much-loved London brand known for its colourful, super chic lingerie has *finally* answered fans’ prayers and launched its first swimwear line.Its signature tulle and delicate lacedetails have been replaced by amore beach-appropriateItalian terry material, but the expert construction and beautiful,bold hues are Dora all over.
Dora Larsen Lucy Wireless Bikini Top
Credit: Dora LarsenDora Larsen Phoebe High Waist Bikini Bottom
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Away That Day
If you’re after swimwear that’s both sexy and sustainable, look no further than London-based brand Away That Day. Allof its pieces are made using innovative planet-friendly fabrics that stand the test of time, and its ultra-flattering, mix-and-match bikinis arefast becoming a summer holiday essential.
Away That Day Monte Carlo One Piece
Credit: Away That DayAway That Day Rio Bikini Top
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Omnes
Omnes is our go-to for sustainable fashion that won't break the bank, and right in time for summer they've launched a new swimwear edit. Encapsulating the brand's ethos, the collection of swimsuits and bikinis is made from 92% recycled polyester and 8% elastane. Available in sizes 4 to 24, timeless styles are blended with vibrant prints for a carefree summer vibe.
Omnes Zadie Tiger Print One Shoulder Swimsuit
Credit: OmnesOmnes Trixie Orange Tie Dye Twist Front Bikini Top
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Hunza G
Hunza G is known as the OG crinkle swimwear brand worn by the likes of Kim Kardashian, Emily Ratajkowski, Hailey Bieber and Rosie Huntington-Whiteley. Bikinis and swimsuits come in one size, with the seersucker fabric stretching to fit those who are a UK size 6-16. So even though pieces are a little on the spennier side (we're talking triple figures), they'll fit you for life – making them a sustainable choice, too.
Hunza G Bonnie Striped Seersucker Bikini
Credit: Net-A-Porter
Alexandria Dale is Digital Fashion Writer at Cosmopolitan & . Covering everything from the worth knowing about to the latest fashion news, there’s nothing she loves more than finding a high street dupe of a must-have designer item. As well as discovering new brands, she’s passionate about and establishing the trends that are actually worth investing in. Having worked in fashion journalism for six years, she has experience at both digital and print publications including Glamour and Ok!
Clementina Jackson is the Fashion Editor at Cosmopolitan and Women’s Health UK, covering everything from and catwalk trends to buzzy brands and the cult products you need to know about (and shop before they sell out). She also commissions first-person and long-form fashion features, oversees and tests out the latest industry innovations. Clementina previously worked as Digital Fashion Editor at , during which time she profiled high-end designers, interviewed everyone from Priyanka Chopra to Jane Fonda, and launched the franchise to shine a light on size-inclusive fashion. During this time, she was also named as a PPA 30 Under 30 award winner. Having worked in journalism for more than six years, Clementina has also written for the likes of , , , and , covering everything from luxury travel, lifestyle and restaurants to photography and interiors.
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