14 Best Color Depositing Shampoos in 2023, Tested and Reviewed

Choosing the best shampoo for you depends on (1) your current hair color and type and (2) whether you're looking to tone or maintain your preexisting colored hair.
How to choose the best color-depositing shampoo for light hair:
In general, if your hair is lighter and you're looking to use a color-depositing shampoo to temporarily dye your hair, bright, vivid colors will take better than on dark hair. If you’re looking to tone the hair, go for purple or indigo color-depositing shampoo. Just be careful, if you begin to notice that your hair is changing color (think: blonde hair turning purple), that's your indication to decrease use. Oh, and don't freak if this is you, the color will fade eventually due to it not being a permanent dye.
How to choose the best color-depositing shampoo for dark hair:
Bright color-depositing shampoos might not show up on dark brown or black hair, but there are many color-depositing shampoo formulas that are specifically made to enhance the already deep color, as well as tone the hair, especially if you're looking to neutralize any unwanted warmth or brassiness from highlights and/or coloring. If this sounds like you, look for a shampoo with a neutralizing green or blue tint. If you’re hoping to cover up grays, look for a hue closer to your natural color—brown or black.
How to choose the best color-depositing shampoo for curly or relaxed hair:
Color-treated or bleached hair, especially type-3 or type-4 hair, should stick to a sulfate-free color-depositing shampoo. If you want a more personalized option, "you can also work with a hair colorist to create your own shampoo," says Morgan. He explains that you can add a color pigment to any shampoo, but this should only be done by a professional to ensure correct ratios.
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